UnityPoint Health® - Grinnell Regional Medical Center was recently honored with the 2018 Aster Gold Award for the creation and output of GRMC’s 2016 Annual Report and the 2018 Bronze Award from Healthcare Advertising for Move Your Health Career in a New Direction direct mail and signage piece.
The Aster Award program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 17 years. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
The Gold Award presented to GRMC represents a score of 95-99 percent acknowledging GRMC of being in the top five percent in the nation. The full 2016 Annual Report can be viewed at http://www.grmc.us/donate/who-we-are/annual-report/2016-annual-report.
The Healthcare Marketing Awards are sponsored by Healthcare Marketing Report. A national panel of judges review all entries based on the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Over 4,000 entries were reviewed this year. GRMC was among one of 280 Bronze Award recipients.
“GRMC’s office of communications and development strives to represent the excellent care and services provided each day by staff in the medical center. This award validates the excellence in service at GRMC,” says Jeanette Budding, GRMC director of communications and development.